Creating a new fashion statement for today’s generation.

A small work from home business started by two sisters was on steady growth since its inception. They wanted their customers to look at them as a brand so in order to scale up and start selling their products online/offline they approached us to help them take the leap.

Instead of researching graphic symbols and other illustrative elements, which would detract from the name, we focused our energy in creating a dynamic type-only design solution. The name “Aara” was given a ribbon like feel to emphasize the nature of the business.