Positioning a global line of fresh and healthy food in India

Positioning a global line of fresh and healthy food in India

An important aspect to any brand is its name. Naming can create excitement, logic, energy, interest and more to a brand. Therefore it is imperative that naming is given relevant consideration. However, naming is not easy, and is famously difficult to work through effectively. The issues often come down to confusion around appropriateness, differentiation and acceptance and, indeed, a lack of bravery! – what may sound wrong at first, can become widely accepted.